Roth/MKM bullsih on Phunware stock on hospitality pivot

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On Wednesday, Roth/MKM adjusted its outlook on Phunware, Inc. (NASDAQ:PHUN), a software company specializing in digital transformation. The firm reduced its price target on the stock to $20 from $25 but maintained a Buy rating. The adjustment comes as Phunware enters 2024 with significantly improved financial stability, boasting $17 million in cash reserves and a clean slate of no debt.

The company’s strategic pivot towards the hospitality industry is highlighted as a point of potential growth. With a focus on enhancing sales operations and utilizing partnerships strategically, Phunware aims to penetrate the market effectively. The analyst noted that these partnerships could serve as a “Trojan horse,” potentially opening doors to similar opportunities in the healthcare sector in the future.

Phunware’s involvement in the cryptocurrency space was also mentioned, although it currently does not contribute to the firm’s valuation. The analyst suggested that a revival in the company’s crypto-related activities could offer additional upside, despite it not being factored into the current financial assessment.

The revised price target reflects a cautious optimism, acknowledging that while sales may require time to develop, Phunware’s refocused efforts and improved liquidity position it to capitalize on emerging opportunities. The firm’s decision to retain a Buy rating indicates confidence in Phunware’s ability to execute its business strategy and grow in its targeted markets.

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