Walmart upgrades its baby registry, hoping to woo new parents, and keep their business

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Walmart announced its new online baby registry Thursday morning, as the world’s largest retailer continues its aim to grab the market share left by the Babies R Us liquidation.

Target expanded its in-house brand Cloud Island to include more essential baby items, like diapers and toiletries. As CNBC previously reported, Target has said its revamps in its baby department have led to sales increases. It’s also done well with its registry, with sign-ups growing by a double-digit percentage last year.

Source: CNBC

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